Media Consultant  October 2009 – Present
Develop the right strategy (campaign, brand, platform) for clients in order to meet marketing and operational goals.

• Build relationships with key decision makers in media
• Market experts on specialized programs/segments
• Plan the right communication and vehicle to reach targets
• Coach individuals in developing and achieving short term and long term career goals
• Grow all aspects of on-air presentation (story development, execution)
• Market you as a brand
• How to manage your manager (networking towards success)

Telemundo 47, NBC Universal  New York, NY
www.Telemundo47.com
Vice President of News February 2003 - October 2009

• Production: Administered the mission and tactical operations of a multi-platform local content organization
  (News, Entertainment, Commercial).
• Marketing: Lead the strategic development of all viewer-focused marketing to build the Telemundo 47 brand
  and drive audience tune-in/usage of its various platforms.
• Sales: Conducted innovative multiplatform initiatives to support Sales team in generating revenue
  (product integration, promotions and sponsorships).
• Network: Conceptualized the production of content relevant to a national audience for News, Sports and
  Entertainment Programming.
• Programming: Authored long format specials (domestic, international), assembled the production team and pitched
  new revenue making packages.
• Operations: Directed the investing and implementation of new technology to improve on-air product, comply with
  operational financial goals and enhance the skills of personnel
• Awards:  Two Local Emmy Awards for “Best Local Newscasts”, recognition for volunteerism by ASPIRA of NY
  and various other community outreach awards by NBCU and General Electric.

Telemundo 47, NBC Universal New York, NY
www.Telemundo47.com
Assistant News Director  October 2002 – February 2003

• Officiate daily editorial meetings focusing on the strategy and content of newscasts
• Guide Promotions department on daily topical news teases

NBC News New York, NY
Production Manager/Integration Team  February 2002 – October 2002

• Lead the launch of newscasts (Telemundo) in several U.S. markets In charge of special projects/coverage for
  Stations Division
• Lead initiatives between Telemundo and NBC local stations to improve content and efficiencies

WNBC-TV News York, NY
www.nbcnewyork.com
Senior Producer  January 2001 – February 2002

• Oversee the production of a daily 60 minute live newscast
• Assign stories and discuss editorial vision with team of writers and technical crew

MSNBC  Secaucus, NJ
www.msnbc.msn.com
Producer  July 1999 – January 2001

• Plan and execute 2 hour daily live morning newscast
• Lead team of writer-producers in conceptualizing and executing special interview segments

WTVJ –TV, NBC-6  Miami, Fl
www.nbcmiami.com
Producer  September 1995 – July 1999

Write/supervise the editing of voice overs and anchor/reporter stories for various newscasts
Produce and plan all editorial and technical aspects of newscasts

Telemundo 47  New York, NY
Assistant Producer  June 1992 – December 1994

• Write and oversee the editing of newscasts
• Substitute for Newscast Producer
• Field Producer